Steal This Growth Idea: The Power Of Group Expert Interviews for Your Blog
By Jessy Troy
Lately, there have been a lot of groups interviews showing up around the web, Transcripts, email group discussions, Google Hangouts on Air footage… everyone wants to put together influencer round-ups on their blog, and it is no wonder.
These mastermind roundups have become a primary way to produce high quality content, and offer something truly valuable to the user.
The problem many people have is that they don’t know how to go about getting an expert to take part in an interview, especially if their blog is not yet huge enough. Pitching to someone who already has a full schedule may seem nearly impossible. Perhaps you have even tried, but never managed to land the opportunity that you so badly wanted.
MyBlogU, the absolutely free community of bloggers I’ve been using for several months now to feature and get features in expert interviews, has you covered on that front.
Group Interview Feature
Rather than having you contact experts, the Group Interview feature takes you to where they already are. You ask your question of people within your industry, and they answer. Since they are already there to connect, and are interested in both sharing and taking part in the creation of content, you are guaranteed results every time you post a question.
Not only that, but you are able to get multiple quotes from various sources, and bind them together into a group interview transcript. It is much faster, easier to organize, and doesn’t require all of the planning usually needed to find a good time or chance to bring people together for a discussion.
Building Your Reputation
Once you start publishing these interviews, you will notice a jump in your own reputation because you are producing and promoting quality content, with established names attached from your industry, you are going to get more attention. With this attention comes a chance to connect with other influential people in your niche.
This can lead to what? More interviews! It is a great way to climb up the ladder and produce more and more popular content while offering a really helpful resource for those who are reading it. Who doesn’t want tips from those who are already successful, and have had to work their way up to the top?
I don’t suggest publishing only interviews on your blog! Too much of anything could become harmful as you risk losing your voice! But making it a regular colums (once a month or once a season depending on your editorial calendar intencity) covering hot trends is a great idea!
Brainstorming With The Pros
Another great feature is the brainstorming tool. MyBlogU allows you to put ideas out onto the site, and get feedback from others who are a part of the community. If you feel uncertain of an idea, just want some opinions on what should be included, or even want to bounce off of someone else to generate more ideas for future content, this is the place for you.
You can also help to influence the others in the community. Offer your own feedback on their ideas, and let them know what you would personally like to red. Share insights from your followers and what you have learned through your target audience. Build yourself as an authority, and soon people will want to interviewyou!
Conclusion
MyBlogU is a great tool that allows users to join a community of like minded individuals. While there you can take advantage of their expertise, and create unique group interviews that will provide you with excellent content.
Try it for yourself!
Disclaimer: I am in no way associated with the site except for I am a member.
Example interview from the screenshot can be found here. Here are more examples from MyBlogU and their members.
Featured image via Flickr CC: aboutmodafinil.com
Author’s Bio: Jessy Troy is a creative writer and editor at Social Media Sun. She Tweets as @JessyTroy.
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